My first project with WebstaurantStore was leading a team to create a Proof of Concept App to present to the CEO to show the value of having a Native App.
Project Brief
WebstaurantStore currently does not have an App so the ask was to create one 1:1 with the current structure of the website minus a few features to get a phone into the CEOs hands to see the value. We narrowed down the screens to a happy path to cut down on unnecessary features for the first iteration. This project took around a month to go from nothing to full mockup handoff to developers to begin implementing designs.
The Before
As you can see the mobile view of WebstaurantStore is outdated and lacks clear calls to action. During our audit we found most of our customers access the site via mobile so it was an easy sell to say even if we don’t move forward with a native app the website could still benefit from our research to update the mobile designs of the site.
Process
- Define Requirements
- Research Competitors
- Gather Existing Data
- Audit Current Website
- Wireframe Initial Thoughts
- Alignment with Director of Product Design
- Polish up wireframes to be high fidelity
- Coordinate Hand off to development team
Some screens
Result
The company has failed twice to pitch an App to management but this venture was successful and resulted in the hiring of a team to continue work after the Proof of Concept was approved.